Made by Hands launched in the spring.

The first posters went up on the London Underground. Close-ups of hands. Old hands, young hands, flour on them, biscuit crumbs on them.

Mavis's hands were on a giant billboard in Piccadilly Circus. Hands that have packed 40 million Digestives.

Liam's photo sat next to his great-grandad's, on the side of every Hartley's lorry in Britain. And the TV advert ended with an old photo. A nineteen-year-old in a white hat, on his first day at the factory in 1987.

Underneath, it said: Ken Hughes. 31 years. Thank you.

My dad watched it for the first time in my mum's living room. He didn't say anything. He just held Mum's hand and watched it four times in a row.

Young people loved it. They made their own videos, filming their grandparents' hands. Made by Hands trended for a week. Hartley's sales went up by a third in six months. Catherine Hartley sent me a handwritten letter.

You told us to look at what we already are, she wrote. Sales are up. The factory is hiring again for the first time in twelve years. Forty new jobs in Gateshead. Thank you.

Forty new jobs. In my dad's factory.

That was better than any award.